The Story of Possum Fibre – A Uniquely New Zealand Innovation

New Zealand’s wild landscapes have given rise to many remarkable things — among them, one of the world’s most surprising textile innovations: possum fibre.

Unlike farmed fibres, possum is a natural by-product of New Zealand’s wildlife management programme. The brushtail possum, introduced from Australia in the 1800s, thrived a little too well in New Zealand’s mild climate and a lack of large predators. Today, careful control of possum numbers helps protect native forests and birds, while the recovered fur is transformed into something extraordinary — a luxury fibre unlike any other.

When blended with fine merino wool, possum fibre creates garments that are exceptionally soft, light, and warm. The hollow structure of each hair traps air, giving natural insulation without bulk. It’s this combination — merino’s strength and breathability with possum’s velvety warmth — that makes New Zealand’s merino-possum blends famous around the world.

A Natural Look and Feel

If you look closely at your new garment, you may notice tiny darker hairs, especially on lighter colours. These are the fine possum fibres, which can resemble cat fur. It’s one of the distinctive characteristics of authentic merino-possum fabric and a sign of its natural origin.

A little surface fluff or gentle shedding is completely normal when new — just like a fine cashmere scarf. Over time, the fibres settle and the surface becomes beautifully smooth and soft.

Sustainable Warmth from the Wild

By choosing New Zealand-made merino-possum products, you’re supporting local innovation and sustainable resource use. What began as a way to care for the environment has become a uniquely New Zealand story of creativity, craftsmanship, and comfort.